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MARKETING FUNDAMENTALS
Marketing starts with
the right basics.
An incomplete Google listing, a Facebook page that's gone quiet, a message that doesn't speak to anyone in particular: it's often the basics that are missing, not the strategy.
Once your website is live, the next step is learning how to keep it working for you. This offer comes from my marketing background, I'm putting it to work for entrepreneurs, to teach you the basics that actually matter. I offer a 2-hour training on marketing fundamentals. It's not required, but it's a great foundation to start off on the right foot, and you'll leave with a one-page summary, clear and actionable.
Google Business Profile
How to create, optimize, and maintain it so potential clients can actually find you.
Paid Advertising
The basics of Meta and Google ads: a reasonable starting budget, how to know if it's working, without becoming an ad specialist.
Reading Your Results
How to read your Google and Facebook stats, so you know what's actually working instead of just guessing.
Social Media
Basic structure for Facebook and Instagram: what to post, how often, without losing your evenings to it.
Email Marketing
How to start a contact list and communicate directly with your clients, without relying solely on social media.
Reviews & Reputation
How to ask for and manage Google reviews, and why it matters just as much as advertising.