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ABOUT ME
A website that sells, built on 15 years of hands-on experience.
Marketing, project management, and web creation, for entrepreneurs and small businesses who want a site that actually works for them.
Here's what I see too often with entrepreneurs and small businesses: solid companies with a website that doesn't represent them. Sites that look nice but say nothing. Incomplete Google listings. Vague messaging that scares off the right customers before the first call ever happens. Not for lack of talent, but because no one took the time to build a real plan behind the design.
My name is Melissa Lavigne. For over 15 years, I led the website, brand strategy, and product launches for a large manufacturing company. I learned marketing in an environment where mistakes had a real cost, in money, in resources, in time. I saw what happens when a beautiful project moves forward without structure: timelines slip, and no one really knows why.
That experience, lived on the ground, is what led me to leave the corporate world and focus on web creation on my own. Because beautiful and structured should never be two separate things. A website that gets results is built like a real business project, not just a matter of taste.
I have a bachelor's degree in marketing, a certificate in digital marketing strategy, and a certificate in graphic design and storytelling. I'm also a certified Scrum Master in project management, and that's probably the training that changed how I work the most: every project moves forward in clear stages, with defined deliverables, never improvised. What that means for you: every site I build, every piece of advice I give, goes through the same filter I used for product launches in the corporate world. You're not just getting a website, you're getting real strategic thinking behind it.
My way of working is simple: I understand your business before I touch anything. I take the time to grasp what sets you apart, what your customers are looking for, and why they should choose you. Then I build. Website, content, Google Business profile, tracking tools. I deliver something that works from day one, not a site you still have to "finish" three months later.
Outside of work, I'm a mom of two teenagers, I have two dogs, a coffee habit, and an unapologetic love for country music.
I don't believe in beautiful websites without a plan, or templates that all look the same.
I believe in structure, clarity, and a website that works for you from day one.
WEB CREATION SPECIALIST
Not an agency.
Not your average freelancer.
An agency puts you in touch with an account manager, who talks to a designer, who talks to a copywriter. A technical freelancer builds your site but rarely thinks about your message.
With me, you talk directly to the person doing the work. Someone who understands your business, writes your content, builds your site, and makes sure everything is consistent and easy to find online. My real advantage isn't one skill. It's the combination of all three. Digital, marketing, and project management on their own exist everywhere. Having all three in one person is what changes what you get.
I think strategically and I deliver concretely. You don't walk away with a report. You walk away with a live website that works for you.
My goal is simple: I want your website to sell as well as you do in person.