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ABOUT ME
15 years of moving projects forward, not just talking about them.
I connect business goals with the tools and people needed to achieve them. A marketing perspective, a disciplined approach to project management, and hands-on involvement to help growing businesses move forward.
Hi, I'm Mel! 👋
I built my career at a North American manufacturing company, progressing from marketing coordination to a leadership role, with experience in digital marketing and digital project management along the way.
I worked on brand strategy, go-to-market initiatives, and digital platforms, as well as how teams plan, collaborate, and share information. In that environment, a decision is measured by more than how it looks: it affects sales, day-to-day operations, and company resources.
That’s where I learned that a good idea doesn’t mean much if no one can make it happen.
I rarely stay in my lane.
During my corporate career, I coordinated the design and rollout of a custom CRM, from needs analysis through team adoption. I also helped introduce project management practices using ClickUp and contributed to B2B platform and website projects involving multiple departments.
My strength is taking a need that’s still unclear, turning it into concrete work, and coordinating the people needed to move it forward.
I understand business priorities, but I also know what it takes to turn an idea into something that actually works.
The best solution on paper means nothing if it doesn’t work in your business.
Alongside my corporate career, I supported organizations with their digital strategy, websites, and online presence, including businesses in architecture, construction, finance, and professional services, as well as nonprofits.
Those experiences taught me to assess a solution based on the available resources, budget, priorities, and people who will use it.
That’s the perspective I bring today: understanding both the business goals and what it takes for a solution to work in practice.
Digital runs in the family. Almost.
My partner leads application development, and my brother is a video game developer. Around the table, conversations often turn to code, system architecture, and new technology.
It feeds my curiosity, but my perspective stays grounded in the business: What purpose does this solution serve, how does it fit into the work, and who will actually use it?
A solid foundation. An approachable style.
I hold a bachelor’s degree in business administration with a concentration in marketing, along with certifications in digital marketing strategy, graphic design and storyboarding, and artificial intelligence applied to digital marketing.
I’m also a Certified Scrum Master. This approach to project management taught me to make steps and priorities visible, build in regular reviews, and adjust the work as it progresses.
You get more than a deliverable: there’s business thinking behind it and a method for making it happen.
Outside of work?
I’m a mom of two teenagers, have two adorable dogs, run on iced coffee, and proudly love country music.
My mission
Build a real partnership, not just deliver a project.
I want to be someone you can count on to move things forward, challenge ideas when needed, and find solutions that fit your business.
Whether we work together for a few weeks or several months, my goal stays the same: leave you with something that works and that you can actually use.
My values
Structure before style
A great idea without a plan behind it is fragile. I’d rather build something solid first, then make it look good.
Transparent communication
You know where the work stands, what’s left to do and which decisions need your input.
Respect for what already exists
We start with your existing tools, ways of working and the work that’s already been done. We don’t change everything just for the sake of it.
Rigor in delivery
We define the steps, responsibilities and approvals. Adjustments are discussed, not left unclear.
Honest recommendations
We define the steps, responsibilities and approvals. Adjustments are discussed, not left unclear.