Digital projects that move forward, built on 15 years of hands-on experience.

Hi, I'm Mel! 👋

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For over 15 years, I worked in marketing, project management, and digital leadership for a large manufacturing company. I owned the company's website, brand strategy, product go-to-market, and several large-scale digital projects, in an environment where mistakes cost real money, time, and resources. That taught me just how much a solid structure changes the outcome of a project, no matter its size.

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Alongside that corporate path, I also worked with several SMEs on their digital strategy, in a pretty wide range of industries: finance, professional services, electrical contracting, architecture, nonprofits, and more. That's where I really understood how different an SME's needs are from a large organization's, and how much a good structure behind a project matters even more when resources are tight and there's no room for error.

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That combined path, corporate and SME, is what pushed me to go out on my own as a digital partner for SMEs and entrepreneurs. What I see too often with them is solid businesses moving forward without a clear plan behind their digital presence. A website that doesn't really represent them, incomplete Google listings, vague messaging that scares off good clients before the first call. But also tools and processes that don't fit their reality, project management that runs on everyone's memory instead of a real system, no strategy behind digital decisions. Most of the time, it's because no one took the time to build a real overall plan.

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Digital is almost a family affair for me. My partner leads application development, managing development teams day to day. My brother, meanwhile, is a video game developer. Around the table, we often talk code, project architecture, and new technologies. That gave me an odd mix: I understand the marketing and strategy side, but I also understand how things get built behind the scenes, and why the structure behind a site makes all the difference in the result you get. That's probably why I love this work so much. For me, digital is never just a matter of taste.

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I have a bachelor's degree in marketing, certificates in digital strategy, in graphic design and scriptwriting, and in AI applied to digital marketing. I'm also a certified Scrum Master (an agile project management method), and that's probably the training that changed how I work the most. Every engagement moves forward in clear stages, with defined deliverables, never improvised. In practice, that means every project I take on, whether it's a website, a tools implementation, or a digital project, goes through the same filter I used for corporate launches. You never just get a deliverable, you get strategic thinking behind it.

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Outside of work, I'm a mom of two teenagers, I have two adorable dogs, an iced coffee dependency, and an unapologetic love of country music.

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My mission

I don't want to just hand you a project and disappear. What I aim to build with every client is a real partnership. I take the time to understand your business before touching anything: what sets you apart, what your customers are really looking for, why they should choose you. From there, I build what you actually need, whether that's a website, a digital strategy, tools, or more structured project management, and I deliver something that works from day one, not a project you still have to "finish" three months later.

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My values

• Structure before style. A good idea without a plan behind it stays fragile, whether it's a website, a strategy, or a process. I'd rather build it solid, then make it beautiful.

• Transparent communication at every step. You always know where your project stands, what's left to do, and why we're moving in that direction.

• Respect for the client's existing work. We start from what's already there, we don't tear it down.

• Rigor and structured delivery. Deadlines are met.

• Honesty about what's necessary or not for the client.