.png)
ABOUT ME
A website that sells,
built on 15 years
of real-world experience.
My name is Melissa Lavigne. For over 15 years, I've worked in marketing, from brand strategy to product launches, through project management and communications.
My name is Melissa Lavigne. For over 15 years, I've worked in marketing, from brand strategy to product launches, through project management and communications. I learned marketing in an environment where mistakes have a real cost: in money, in resources, in time.
What I kept seeing repeat itself: solid businesses with a website that didn't represent them. Beautiful but silent sites. Incomplete Google listings. Vague messages that scared off the right clients before the first call. Not for lack of talent, because no one had taken the time to build a real plan behind the design.
That's the reality I lived on the ground that led me to focus on web creation.
I have a BA in marketing, a certificate in digital marketing strategy, and a certificate in graphic design and scripting. I'm also a certified Scrum Master in project management, and that's probably the training that changed the way I work the most: every mandate moves forward through clear steps, with defined deliverables, not improvisation.
My way of working is simple: I understand your business before touching anything. I take the time to grasp what sets you apart, what your clients are looking for, why they should choose you. Then I build. Website, content, Google Business listing, tracking tools. I deliver something that works on day one, not a site you still have to "finish" three months later.
Outside of work, I'm a mom of two teenagers, I have two dogs, a coffee addiction, and an unapologetic love for country music.
I don't believe in beautiful websites without a plan, or templates that all look the same.
I believe in structure, clarity, and a website that works for you from day one.
WEB CREATION SPECIALIST
Not an agency.
Not an ordinary freelancer.
An agency puts you in touch with an account manager, who talks to a designer, who talks to a copywriter. A technical freelancer builds your site but rarely thinks about your message.
With me, you talk directly to the person doing the work. Someone who understands your business, writes your content, builds your site, and makes sure everything is coherent and easy to find online.
I think strategically and I deliver concretely. You don't walk away with a report. You walk away with a live website that works for you.
My goal is simple: your website should sell as well as you do in person.